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Indianapolis, IN 46203
Office: 317-602-6641
MOKB & Chef’s Night Off Present

Return of the Mac

Mac and Cheese Fest

Event Profile

Return of the Mac is a food fest dedicated to the golden goodness we all love, mac & cheese. Attendees sample cheesy creations from local & regional restaurants while chefs put their own spin on everyone’s favorite comfort food. 2017 events attracted sellout crowds, averaging 2,000 fans per event. Additionally, the media attention from the event attracted the the World Food Championship to designate the Noblesville, IN event as a World Food Championship Official Qualifier. Due to the overwhelming response, we’re taking our pasta party on the road in 2018.

Audience

Attendance: Average 2500 per event
Frequency: Touring, 6-8 events per year
Demographics: 21-36 years of age, 45% male vs. 55% female
Type: Gourmands, Millennial, Foodies, Blue Collar

Event Dates

January 23, 2018 – Indianapolis, IN
Old National Centre – Get Tickets
February 6, 2018 – Louisville, KY
The Palace – ON SALE 11/25
May 24, 2018 – Grand Rapids, MI
Founders Brewing Co – ON SALE 2/14
Coming Soon: Cincinnati, Ft Wayne, Boulder
Past Events: Indianapolis, Bloomington, Noblesville

Recent Press

FOX 59 Read Story
Indy Star Read Story
WRTV-6 Read Story

Key Partners

YELP
MOKB Presents
Visit Hamilton County
Chef’s Night Off
Do317
Indy Parks
Chef’s Night Off

Event Stats

3
events
3,200
lbs of mac n cheese
86
local chefs
6,864
fans
1.5M
media impressions

2018 Sponsorship Opportunities

Market Availability: Multi-market Series, One-Off Local Events
Key Categories: Food, Restaurant, Condiments, Beer, Spirits, Delivery Service, Automotive, Telecommunication
Levels: Presenting Sponsor, Official Sponsors, People’s Choice Award, Vendor, Official Chef/Participating Restaurant
Cost: $1k – $10k Local, call for Series and multi-market opportunities

Past Sponsors

What people are saying

“Return of the Mac event, and the curiosity of its attendees, proved to be great match for the MINI Brand. Boxed mac and cheese is a simple meal, but at this event, talented chefs prove it can be gourmet dish. In the same way, a lot of people assume the MINI Cooper is a small, economical, simple vehicle. But our customers are pleasantly surprised to discover how spacious, luxurious and sophisticated it really is.”
Dave Edmundson, Marketing Director Dreyer & Reinbold MINI