Return of the Mac: Mac and Cheese Festival

Return of the Mac is a food festival dedicated to the golden goodness we all love, mac n’ cheese. Attendees sample cheesy creations from local and regional restaurants while chefs put their own spin on everyone’s favorite comfort food. 2017 events attracted sellout crowds, averaging 2,000 fans per event. Additionally, the media attention from the event attracted the the World Food Championship to designate select events as World Food Championship official qualifiers. Due to the overwhelming response, we’re taking our pasta party on the road in 2018.

In each city, a portion of ticket proceeds benefit a local charity.

Date: Ongoing, New cities announcing soon.
Venue: Varies by city
Frequency: Touring, 4-6 events, annually
Coming Soon: Louisville, Kansas City, West Coast
Past Events: Indianapolis, Bloomington, Noblesville
Website: returnofthemacfest.com

Attendance: 2,500 per event

Attendee Profile:

• 18-34 years of age, 41% male vs. 59% female
• Sophisticated Palates, Millennials, Foodies, Weekend Warriors, Social, Adventurous, Blue Collar

Available: Multi-market presenting rights, One-off local events, Official Sponsors, People’s Choice Award, Official Spork, Plate Sponsor, VIP Area, Trophy Presentation
Key Categories: Categories for types of sponsors we are looking to attract – Food, Beverage, Spirits, Beer, Delivery Service, Automotive, Local Business, Telecommunications, Restaurant, Agriculture
Market: Midwest
Costs: $1,000 – $10k etc.

Participating Restaurants: Official Sampling Table
Cost: Varies by market, Event contributes a portion of food costs

Vendors: Radio, Local Businesses, Nonprofits, Community Organizations, etc.
Costs: $500