Event Profile
Return of the Mac is a food festival dedicated to the golden goodness we all love, mac n’ cheese. Attendees sample cheesy creations from local and regional restaurants while chefs put their own spin on everyone’s favorite comfort food. 2017 events attracted sellout crowds, averaging 2,000 fans per event. Additionally, the media attention from the event attracted the the World Food Championship to designate select events as World Food Championship official qualifiers. Due to the overwhelming response, we’re taking our pasta party on the road in 2018.
In each city, a portion of ticket proceeds benefit a local charity.
Details
Date: Ongoing, New cities announcing soon.
Venue: Varies by city
Frequency: Touring, 4-6 events, annually
Coming Soon: Louisville, Kansas City, West Coast
Past Events: Indianapolis, Bloomington, Noblesville
Website: returnofthemacfest.com
Audience
Attendance: 2,500 per event
Attendee Profile: - 18-34 years of age, 41% male vs. 59% female
- Sophisticated Palates, Millennials, Foodies, Weekend Warriors, Social, Adventurous, Blue Collar
Sponsorship
Available: Multi-market presenting rights, One-off local events, Official Sponsors, People’s Choice Award, Official Spork, Plate Sponsor, VIP Area, Trophy Presentation
Key Categories: Categories for types of sponsors we are looking to attract – Food, Beverage, Spirits, Beer, Delivery Service, Automotive, Local Business, Telecommunications, Restaurant, Agriculture
Market: Midwest
Costs: $1,000 – $10k etc.
Participating Restaurants: Official Sampling Table
Cost: Varies by market, Event contributes a portion of food costs
Vendors: Radio, Local Businesses, Nonprofits, Community Organizations, etc.
Costs: $500
Sponsors
Dreyer & Reinbold MINI
ClusterTruck
American Dairy Association
Noodles & Company
Tito’s Handmade Vodka
Sun King Brewing Co.
Centerpoint Brewing Co.
Deep Eddy Vodka
Partners
Community
Yelp!
Eat Here Indy
Chef’s Night Off
Marketing
WTTS FM
Do317
Visit Indy
Sponsor This