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Chef’s Night Off & MOKB Present

Return of the Mac: Mac and Cheese Festival

Multi-city Tour 2018

Event Profile

Return of the Mac is a food festival dedicated to the golden goodness we all love, mac n’ cheese. Attendees sample cheesy creations from local and regional restaurants while chefs put their own spin on everyone’s favorite comfort food. 2017 events attracted sellout crowds, averaging 2,000 fans per event. Additionally, the media attention from the event attracted the the World Food Championship to designate select events as World Food Championship official qualifiers. Due to the overwhelming response, we’re taking our pasta party on the road in 2018.

In each city, a portion of ticket proceeds benefit a local charity.

Details

Date: Ongoing, New cities announcing soon.
Venue: Varies by city
Frequency: Touring, 4-6 events, annually
Coming Soon: Louisville, Kansas City, West Coast
Past Events: Indianapolis, Bloomington, Noblesville
Website: returnofthemacfest.com

Audience

Attendance: 2,500 per event

Attendee Profile:
  • 18-34 years of age, 41% male vs. 59% female
  • Sophisticated Palates, Millennials, Foodies, Weekend Warriors, Social, Adventurous, Blue Collar

Sponsorship

Available: Multi-market presenting rights, One-off local events, Official Sponsors, People’s Choice Award, Official Spork, Plate Sponsor, VIP Area, Trophy Presentation
Key Categories: Categories for types of sponsors we are looking to attract – Food, Beverage, Spirits, Beer, Delivery Service, Automotive, Local Business, Telecommunications, Restaurant, Agriculture
Market: Midwest
Costs: $1,000 – $10k etc.

Participating Restaurants: Official Sampling Table
Cost: Varies by market, Event contributes a portion of food costs

Vendors: Radio, Local Businesses, Nonprofits, Community Organizations, etc.
Costs: $500

Sponsors

Dreyer & Reinbold MINI
ClusterTruck
American Dairy Association
Noodles & Company
Tito’s Handmade Vodka
Sun King Brewing Co.
Centerpoint Brewing Co.
Deep Eddy Vodka

Partners

Community
Yelp!
Eat Here Indy
Chef’s Night Off
Marketing
WTTS FM
Do317
Visit Indy
Sponsor This

Event Stats

4
events
12,000
lbs of mac n’ cheese
102
local chefs
11,245
fans
4M
media impressions

Why Should You Get Involved?

“Return of the Mac event, and the curiosity of its attendees, proved to be great match for the MINI Brand. Boxed mac and cheese is a simple meal, but at this event, talented chefs prove it can be gourmet dish. In the same way, a lot of people assume the MINI Cooper is a small, economical, simple vehicle. But our customers are pleasantly surprised to discover how spacious, luxurious and sophisticated it really is.”

Dave Edmundson, Marketing Director – Dreyer & Reinbold MINI