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1043 Virginia Ave, Suite 217
Indianapolis, IN 46203
Office: 317-602-6641
Do317 & MOKB Presents

Lounge Sessions

2018 – Ongoing

Event Profile

Lounge Sessions feature stripped-down performances by national acts, in an intimate setting, before a live studio audience. Lounge Sessions take place in our private venue, LO-FI Lounge, and some taking place on location at local businesses. Each session is captured, audio and video, for future distribution through our online channels. This unique activation creates a money-can’t-buy experience for a small group of fans and influencers, while created exclusively for online release. Over the years, our Lounge Sessions have welcomed some incredible performances including Edward Sharpe and the Magnetic Zeros, Sturgill Simpson, The Lumineers, Walk The Moon, Houndmouth, JD McPherson, Reignwolf, Free Energy and many more.

Details

Date: 2018
Venue: LO-FI Lounge, Off-site locations
Past Performers: Edward Sharpe and the Magnetic Zeros, Sturgill Simpson, The Lumineers, Walk The Moon, Black Rebel Motorcycle Club, Houndmouth, JD McPherson, Reignwolf, Free Energy
Frequency: Ongoing

Audience

Attendance: 50 per session–25 contest winners, 25 media & influencers

Attendee Profile:
  • 21-36 years of age, demographics vary by session
  • Music Connoisseurs, Influencers, Die-hard Fans of the Band

Sponsorship

Available: Lounge Sponsor, Pre/Post Video Roll, Exclusive Premiere, Official Beer, Official Spirit
Key Categories: App, Online, Beer, Wine, Spirits, Audio, Music Instrument Manufacturer.
Market: Indianapolis
Costs: $1,000 – $10k

Sponsors

Klipsch – 2018 Sponsor Category Exclusive
Pabst Blue Ribbon
Upland Brewing Co.

Partners

Marketing
My Old Kentucky Blog
Sirius XMU
Do317
Sponsor This

Event Stats

36
sessions
132
videos made
4,025
fan experiences
11M
Video Plays

Why Should You Get Involved?

“Do317 delivered the mothership of exclusive content with our Lounge Session activation. What started as a local relationship, quickly grew into a national centerpiece for our brand.”

Jim Anderson – Pabst Blue Ribbon