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1043 Virginia Ave, Suite 217
Indianapolis, IN 46203
Office: 317-602-6641
Sponsorship Opportunities

HI-FI Annex

Outdoor Venue

Key Stats: HI-FI Annex Outdoor Concert Series

events per year
annual attendees
earned media 

Venue & Event Series Profile

If there is one good thing that came out of 2020, it was Fountain Square’s newest outdoor venue – HI-FI Annex.  “The Annex” was created as a quick pivot for HI-FI to continue shows in a safe, outdoor setting while under Covid-19 restrictions indoors. The venue encompasses the entire back parking lot of the Murphy Arts Building in Fountain Square.  

Last year, the HI-FI Annex safely hosted 42 shows at the height of the pandemic.  With safety and security as a top priority, fans flocked to the venue for a much needed taste of live music.  The Annex operated with a limited capacity of 250 for the duration of the Summer but was able to attract profile performances from Lost Dog Street Band, Andy Frasco, Arlo McKinley, The Wild Feathers, Rod Tuffcurls & the Bench Press, Justin Wells, and more. Additionally, HI-FI Annex served as the stomping grounds for the best of the best local talent Indy has to offer. 

The Annex featured a repurposed 40-foot shipping container as the main stage with additional containers lining the grounds.  Fans enjoyed picnic table seating, concession stand, local food pop-ups and a 21+ bar area.  

HI-FI Annex is planning to reopen in March of 2021, just in time for March Madness.  Look for some exciting changes and unique upgrades as we head into our second outdoor concert season at The Annex. 


Date: March through October, 2021
Venue: If applicable
Venue Capacity: insert
Past Performers: Lost Dog Street Band, Andy Frasco, The Wild Feathers, Arlo McKinley, Justin Wells, Chance McCoy, The Palace, Huckleberry Funk, Rod Tuffcurls & the Bench Press
Attendance: 20,000 per season
Frequency: 3-5 shows per week
Total Events: 75 projected for 2021, 42 in 2020

Covid-19 safety measures are in effect for all venues/events and follow State of Indiana public orders and Marion County Board of Health Covid-19 protocols. 

Audience Profile

Demographics: 21-45 years of age, 45% male vs. 55% female
Ages: Venue is all ages with dedicated 21+ area for alcoholic beverage service
Fans: Festival fans, neighborhood residents, outdoor enthusiasts, young professionals, regional music lovers


Posters, Street Teams, Social Media, Paid Digital Advertising, Radio, Press Releases, E-mail subscribers. 

Social Media: 70,000
E-mailing List: 86,000
Impressions: 20M

Media Coverage


Available: Official Sponsor, Category Sponsor, Activation
Key Categories: Soda, Water, Beer, Wine, Spirits, Outdoor Lifestyle Brands, Technology
Market: Indianapolis
Costs: Season: $5,000-$20,000, One-Off shows: $750-$1,500

HI-FI Annex is available for private venue rentals and special events.  All of our spaces are equipped with the latest streaming technology through our partnership with Mandolin. 

Current & Previous Sponsors

West Fork Whiskey
Tito’s Vodka
Sun King Brewery
MacAllister of Indiana
Tinker Coffee
Emergent Construction
A Squared Fabrication


Matt Wells
VP, Business Development
Direct: 317-529-7754

Why Should You Get Involved?

HI-FI Annex provides live music fans the safest opportunity to see a concert amidst the ongoing pandemic.  Fans and artists have applauded the safety measures and attention to detail that showcases HI-FI’s commitment creating unique experiences.  The show must go on.