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They have a knack
for always finding the perfect band, in any city”
Jodi Collier, Punch Bowl Social
Case Study

– NEW: CASE STUDY TEMPLATE

Project Goal

Punch Bowl Social is aggressively growing their restaurant, bar and gaming concept across the U.S, with 6 new markets slated to open in 2018. As their operation continues to grow their marketing team needed to keep their focus on building their brand in each new city. Music is not a focal point of the venue but it’s a driving force for their team and a centerpiece of each grand opening event. To give up that aspect of their plan, they’d need a team that could maintain their vision and execute at a high level on opening night.

Here’s how we took the reigns and developed a turn-key program and blueprint for each new market opening.

Photo Recap

“Having MOKB on my team ensures I always have a support team on the entertainment side. They’ve delivered on every aspect of our event from finding the right act to day-of-show production. Their team is always going above and beyond to make sure my team is set up for success”
Jodi Collier, Marketing Director – Punch Bowl Social

Our Solution

MOKB Presents was tasked with a multi-market solution to enhance and grow Punch Bowl Social’s grand opening entertainment, while providing providing a turn-key solution to source and manage production vendors on event day.

Our existing relationships with artists and talent agents, along with extensive market research, provided the foundation for delivering up-and-coming acts to headline each grand opening. Each city is unique and requires a thorough vetting process with multiple options to consider. Once a group of artists is agreed upon, MOKB facilitates the offers, confirmations, contracts and administration to secure the artist.

While the artist research process is underway, our production team communicates with Punch Bowls executive team and local managers on the ground in each market. One important aspect that can prove challenging is that the majority of these locations are only 50% completed by this point in time. Flexibility and adapting to change is what we are good at. This has been a key factor in the relationship with construction schedules shifting as late as two weeks out from opening night.

Once venue specifications are received, RFP’s are sent to local production companies to bid the production. Once production vendors have been secured, all key players are receive an event advance including event scope and detailed schedule.

With our event managers on-site, day of show execution runs like clockwork. Event managers arrive in advance of the event for final walk throughs, addressing any last minute issues and ensuring every aspect of the event is executed including load-in, soundcheck, artist and vendor payments and load out.

Through professionalizing the event process, and establishing a blueprint for future events, Punch Bowl’s marketing team has had more time to focus on the logistics of opening new locations and creating long term partnerships in their markets.

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